Dutch users take advantage of Wikipedia on the go

Copenhagen, London 11 October 2007 – Truvo, a leading local search and advertising company operating across seven countries, has launched a downloadable Java search service for mobile users in The Netherlands based on mobilePeople’s popular liquid platform. Truvo, formally called World Directories, is the first international directory publisher to make a number of different content sources searchable next to their own yellow pages (Goulden Gids) and white pages (Nationale Telefoongids).

Truvo’s searchable content includes yellow pages, white pages, full news content from De Telegraaf, weather, a mobile web search and ringtones and wallpapers. The integration of different content sources increases traffic in Truvo’s mobile portal and ensures the stickiness of the service with users.

The solution utilises a single search box approach, when users type in a search term mobilePeople undertakes a search across all data sources and returns results by each content source. Then using a drop down menu, the user can also select to search per source. Furthermore, users can save results to their phonebooks, call a business directly and contact a company by sending an email directly out of the search results.

The liquid MAP solution provides the option to display the results of businesses or people on a fully realised map which can be zoomed and panned. mobilePeople utilises Scaleable Vector Graphics (SVG) which is superior to other map technologies as the map is handled inside the phone, is much faster and incurs less traffic cost for the user. Additionally users can click on a point of interest and they will receive additional information in a pop-up menu. The user can then highlight an entire street and view information on it just by clicking through.

Roeland De Meulemeester, Group Manager Online, Truvo Corporate, commented on the launch: “The Dutch mobile user is very discerning and therefore Truvo strives to provide the best and most relevant information to our users. With mobilePeople we have ensured that Truvo is the first directory provider to enable users to search third-party pages, to provide an unrivalled information experience.”

Jens Andersen, CEO and co-founder of mobilePeople said: “mobilePeople is delighted to be working with such an innovative directory publisher as Truvo. Dutch mobile users have been crying out for access to sites such as Wikipedia and now they have the tools at their fingertips.”

In May 2007 Truvo launched the browser based (WAP 2.0) mobile search solution with mobilePeople. The launch of the Java client in The Netherlands is set to be followed by further country launches in Portugal, Belgium and the Republic of Ireland in the coming months.
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About mobilePeople

mobilePeople is the global leader in local mobile search and advertising solutions for directory publishers. The company builds mobile presence, distribution and advertising for directory publishers utilising its award winning white label solution liquidTM. There is a dual offering – a WAP solution and a downloadable Java application. mobilePeople drives user stickiness by providing the most intuitive, relevant and comprehensive mobile search experience.

Today mobilePeople processes millions of local mobile searches every month in eight languages; English, Portuguese, Dutch, German, French, Norwegian, Danish and Swedish. Global customers include; Yell.com (UK), Truvo (NL, BE, PT and IE), IT2Media (GER), Schibsted (NO), FAST Search and Transfer (NO), Sensis (AUS), Eniro (SE, DK and NO), EDC (DK), Yellow Page Group (NZ) and Local Matters (USA).

With world headquarters in Copenhagen (DK) and regional offices in London (UK), Denver (US) and Melbourne (AUS), mobilePeople is a privately owned company.

For further information please go to: www.mobilepeople.com


About Truvo

Truvo, formerly World Directories, is a leading international business operating across seven countries in the local search and advertising market. It creates value by providing an integrated portfolio of cost-effective and simple-to-use advertising that connects buyers quickly and efficiently with sellers. Truvo offers a range of complementary services, in print, on-line, telephone and mobile, to assist the consumer in making informed purchase decisions.

Truvo has currently operates in Belgium, Portugal, Ireland, The Netherlands and Romania and has interests in South Africa & Puerto Rico.

Visit Truvo at www.truvo.com