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12 October 2004

Yell today announced the launch of Yell.com mobile, the first mobile business information service of its kind in the UK. The ground-breaking service will widen access to Yell.com's business information on around two million shops and services by giving users information on the move from their mobile handset.

Yell.com mobile uses the latest JAVA™ technology to download and store a search application on the handset.

Martin Wilson, head of mobile at Yell, said: “Mobility will play an important role in the future success of internet-based businesses like Yell.com. To maintain our position as a leading online advertising medium for UK businesses, we continuously look for new innovations to meet advertiser and user needs. Mobile People’s expertise in wireless technology has helped Yell.com to meet a key business objective and deliver a ground-breaking mobile application.”

Jens Andersen, managing director at Mobile People, said: “The challenge was to support the mass market in a mobile environment and therefore the application needed to be compatible with a high volume of mid-range mobile phones and not just the usual high-end devices. Working closely with Yell.com, we were able to develop a new mobile service that targets a significant proportion of the UK mobile population.”