MEF’s Special Advisor joins mobilePeople

Claudia Poepperl to drive mobile search provider’s worldwide marketing push

London, 18 January, 2007

mobilePeople has announced today the appointment of Claudia Poepperl as its Chief Marketing Officer. In this role she will take responsibility for further developing mobilePeople’s position and business partnerships worldwide.

Jens Andersen, CEO and founder of mobilePeople, commented on the new appointment: “Claudia boasts wealth of experience and successful track record in taking growing companies straight to the top. She is a strategic thinker and will be an excellent addition to our management team. We are looking forward to working together.”

Prior to mobilePeople, Poepperl has been behind the launch and success of Germany’s largest mobile youth community – uboot.com. She has also led business development efforts at mobile content delivery firm Ucp Morgen and marketing activities at digital commerce software firm Qpass, recently acquired by Amdocs for $275 million. During a stint at T-Mobile she was instrumental in preparing the launch of T-Motion, the predecessor of today’s t-zones. Poepperl also developed the first mobile premium content portfolio at T-Mobile Austria. 

Claudia Poepperl said: “With an outstanding wordwide customer base, a cutting edge mobile search solution and an excellent team, mobilePeople is facing a promising future. I am glad to be a part of it.”

In addition to her daily role at mobilePeople, Poepperl acts as Special Advisor to the Mobile Entertainment Forum (MEF), having served three years as board member and Vice Chairman. She is also member of the advisory boards for Mobile Entertainment and Vanilla Plus magazine.  Poepperl is a regular industry speaker and author of a number of articles on mobile and media space.

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About mobilePeople

mobilePeople is a leading mobile search company – driven by the user experience. With a market leading position in the directory service provider sector across Europe. The company provides a complete mobile search solution (liquidTM) which creates new revenue streams through mobile search marketing for media companies, directory service providers, mobile network operators and MVNOs. mobilePeople manages the entire mobile search process including user interface design, search technology, complementary content indexes and advertising network.

Today mobilePeople reaches more than 220 million mobile users worldwide and processes more than one million mobile searches per month. Customers include Yell.com (UK), Gouden Gids (NL), Promedia (BE), Golden Pages (IE), Paginas Amareias (PT), IT2media (DE), Schibsted (NO), FAST Search & Transfer (NO), Sensis (AUS), Eniro (SE), Eniro (DK), Findexa (NO) and EDC (DK).

mobilePeople is privately-owned with headquarters in Copenhagen (DK) and offices in London (UK), Denver (USA), and Melbourne (AUS). 

Press contact:

Zuzanna Pasierbinska-Wilson/Stuart Campbell

Custard PR

Tel. 02074946575

Zuzanna@custardpr.com/stu@custardpr.com