Home: News & Events – Press releases – 2 May 2007

Mobile search directory arrives for users in Belgium, the Netherlands and Portugal

London, Copenhagen 2 May, 2007 – World Directories, a leading local search and advertising company operating across seven countries has partnered with mobilePeople, the market leader in mobile search for directory service firms, to provide mobile users in Belgium, Portugal and the Netherlands with a mobile directory search. Belgium’s equivalent of local directory information – Goudengids and Dutch Goldenpages will offer access to its directory database integrated within the Vodafone live! portals. In Portugal Paginas Amarelas will be present on the DiMo (Directory Mobile) portal, shared by all Portuguese operators.

The move into mobile search is a part of the World Directories strategy to offer mobile users access to local directory information on the go. As with online directory services, mobile users will be able to search business names, numbers and addresses or places of interest based on location and receive relevant results.

The new service is based on mobilePeople’s liquidTM Local mobile search solution. In the Netherlands and in Portugal, mobile users will have a choice between accessing the directory service from a browser or via text message. While in Belgium, they will search directly from the mobile browser.

“mobilePeople have considerable expertise in delivering mobile search solutions to directory businesses”, said Roeland De Meulemeester, Group Manager Online, World Directories. “We trust that the new services will result in an ever growing number of customers taking advantage of our services on a go.”

“The local directory search market is continuing to develop rapidly and World Directories is at the forefront in the adoption of mobile directory search,” said Jens Andersen, CEO, mobilePeople. “This move into mobile will enable it to provide more value to its current user base and attract new users for Goudengids and Dutch Goldenpages.”