Former Sensis executive joins as director of product management

Copenhagen / London, 7 January, 2008- mobilePeople, the global leader in local mobile search and advertising solutions for directory publishers, has today announced the appointment of Nick Gee as director of product management. Nick comes fresh from Sensis, Australia’s leading online information resource, publisher of Yellow Pages, White Pages, mapping and classifieds.

The mobilePeople appointment is an integral part of the company’s global expansion and marks mobilePeople’s increasing focus on large-scale monetisation of mobile directory services. Nick will be tasked with driving mobilePeople advertising and mobile search monetisation. Nick joins mobilePeople after establishing Sensis’ mobile team; delivering the company’s first mobile advertising revenues in 2007.

Speaking on his appointment, Nick said: “mobilePeople is a company that understands the needs of today’s directory publishers and distributors. Mobile users want a myriad of applications at their finger tips and services with an immediacy that they have come to expect from other modern retailers. If they can’t get them they will take their business elsewhere. This is an exciting period for the sector and a key time for directory publishers if they want to stay ahead of the competition.”

While at Sensis Nick played a vital role in launching whereis.com, Australia’s leading online and mobile mapping brand. Prior to that Nick worked in the marketing team at Telstra, Australia’s largest telecommunications company.

Jens Andersen, CEO and co-founder of mobilePeople commented: “Nick’s breadth of experience brings an enviable track record to our product team and his direction will help to ensure that we always have something cutting edge to offer directory publishers, directory enquiry services and media companies.”

mobilePeople has recently launched its liquid MAPs solution for mobile. This means that mobile interactive maps are now available to the mass market on Java capable handsets.


ENDS