Home: News & Events – Press releases – 8 May 2007

Schibsted expands into mobile advertising


Copenhagen/ London, 8 May, 2007- Schibsted Søk AS, the company behind Norway’s number one mobile search engine Sesam has teamed up with mobilePeople to offer sponsored links through its mobile content and search engine portal. This will enable advertisers to have links to their sites placed next to relevant search results.

Launched in 2005, Sesam has quickly become a top destination for mobile users. It currently enables 30,000 searches a day and helps 150,000 users a month.

Sesam indexes and clusters content by type such as images, video clips, newspaper articles and blogs and can search for global and local web sites, blogs, maps and TV programme overviews. This unique categorisation makes it easier for media companies to reach an audience.

Schibsted Søk offers search functionality as a service to its own partners and affiliate sites. It has already forged partnerships with directory providers, as well as a growing number of local media companies, including TV and radio stations.

Under the terms of the agreement, Sesam will display two sponsored links per each search result, increasing return on investment for advertisers seeking access to relevant and captive audience. The sponsored links will be charged on a per-click basis as pre-determined during auctions.

“Sponsored mobile search is the new silver bullet for media companies“ said Bjørn Tveiten, Head of Mobile Search at Schibsted Søk. “Through sponsored links our partners can now reach out to users on the go already searching for products and services related to their business.”

“With the mobile search market expected to grow exponentially in coming years, media companies cannot afford to ignore this market channel. Schibsted is a primary example of a market leader that harnessed digital content revolution and is reaping off benefits,” said Jens Andersen, CEO, mobilePeople.

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About mobilePeople
mobilePeople is a leading mobile search company – driven by the user experience. With a market leading position in the directory service provider sector across Europe. The company provides a white label mobile search solution (liquidTM) which creates new revenue streams through mobile search marketing for media companies, directory service providers, mobile network operators and MVNOs. mobilePeople manages the entire mobile search process including user interface design, search technology, complementary content indexes and advertising network.

Today mobilePeople reaches more than 220 million mobile users worldwide and processes millions of mobile searches per month. Customers include Yell.com (UK), Gouden Gids (NL), Promedia (BE), Golden Pages (IE), Páginas Amarelas (PT), IT2media (DE), Schibsted (NO), FAST Search & Transfer (NO), Sensis (AUS), Eniro (SE), Eniro (DK), Findexa (NO) and EDC (DK).

mobilePeople is privately-owned with headquarters in Copenhagen (DK) and offices in London (UK), Denver (USA), and Melbourne (AUS).

For further information please go to: www.mobilepeople.com


Press contacts:
Zuzanna Pasierbinska-Wilson/Stuart Campbell
Custard PR
Tel. 02074946575
Zuzanna@custardpr.com/stu@custardpr.com