Directory Publishers

Your Opportunity
In the age of digital content, search has become a key issue particularly when it comes to the third screen – the mobile phone. With more than 2.2 billion consumers worldwide using mobile phones the opportunity is enormous. In the fast growing and highly competitive search marketing space the directory services industry clearly needs to embrace the mobile opportunity which opens up new revenue streams from mobile search marketing.

By 2010 global local search (IYP/ local search/ wireless) revenues will grow 30.5% whereas global print Yellow pages revenues will increase only 1.5% (source: The Kelsey Group Forcast 2005-2010). The mobile search market revenues alone are expected to grow up to US$ 11 Billion in 2008 (source: Piper Jaffray).

What We Can Do For You
We understand mobile. We understand search. And we understand your business because we have already made mobile search a success for many directory services companies. Improving user satisfaction and usability, driving traffic, increasing purchases and enabling advertising growth are critical to any mobile search strategy. We help our clients navigate the difficult transitions from strategy through implementation.

Questions you should ask
  1. How do we develop a sticky user experience and what drives users to our mobile search site?
  2. How can we monetize mobile search and what are the options?
  3. What do advertisers want and how do we measure the ROI for our advertisers?
  4. What is the difference between mobile search on browsers versus on rich clients on the handset?
  5. How can we best work with mobile network operators?
We believe that success is a joint effort between you and us. We are more than happy to discuss all these questions and your specific business case with you and share our expertise to make your mobile search business a success. Please contact us now!