liquid™
We provide a complete mobile search solution (liquid™) which creates new revenue streams through mobile search marketing for media companies, directory service providers, mobile network operators and MVNOs. We manage the entire mobile search process including user interface design, search technology, complementary content indexes and advertising network. liquid™ makes searching on mobile phones a truly ‘liquid’ – effortless – experience. A complete, integrated search solution helps users find content everywhere: on and off-portal. liquid™ User Interface
The mobile search user interface (UI) is the entry point to efficient navigation, on and off-portal content and many other service options. We cover key technologies including WAP (browser), Java applications, Brew and I-mode. Users can personalise their device screen by actively choosing from different skins and menu icons which are available online.
We also provide passive personalisation which is seamless for the user. As we are tracking the usage within the device we optimize the UI according to the users’ activity. Based on sophisticated algorithms we move frequently used menu icons and links forward and less or not at all used ones backward.
Skins and menu icons can also be bundled. For example, for users who find and download a game from a game magazine’s site the skin and menu-icons of the UI can be tailored to the look and feel of the distribution channel partner.
liquid™ Glocal Content Index
Consumers want choice. Our complementary content index comprising local as well as global content helps users find relevant Internet content on their mobile phones. It is a catalogue of structured and unstructured content including premium content, portal content and location based local content. Other mobile specific information merged from multiple content providers is also included. We cover all types of searches such as news, videos, music, games, images, people and businesses.
Our vast content index presents a massive opportunity to present sponsored links around search results and monetize mobile search via advertising revenues.
liquid™ Widgets
Users love to have their favourite content and application right on the screen of their mobile phone. We help users personalise their access to various additional services by providing a vast number of widgets. Widgets are simple stand-alone services and applications such as sport results, football live, bank account information, price comparison, TV guide, jobs, top games, Wikipedia, weather, news and real-estate information, plus many more genres. We develop widgets in-house but they can also be provided by our mobile innovators and any other third party through an open and simple programming interface.
liquid™ Search and Merchandizing Engine
Our mobile search engine uses best-of-breed technology and provides the most relevant results and ranking for each individual user taking into consideration location, content categories, on and off-portal content sources, mobile device displays, as well as user and user group specific behaviour.
Personalisation within the actual search process is key. Based on our analytic recommendation engine we define individual search profiles and use collaborative filtering techniques to leverage the full breadth of available content and to increase the relevancy of results. The better the search results the easier it is for the user to take an action such as purchasing an item. In other words, the recommendation engine is the essential tool for successful merchandising as we have seen it in online commerce.
liquid™ Ad Network
When a user enters a keyword into the mobile search field liquidTM enables portal owners to decide whether to provide content from their own site or to deliver an ordered list of paying advertisers. The liquid Ad Network comprises of a bidding system for advertisers and an ad server – as well as distribution channels towards advertisers. Contextually relevant ads are placed on top of both client and third party content. Ads can be sold on a performance basis (pay-per-click, pay-per-call) or on a TCP basis. Our advertising business services also include editorial reviews, sales billing collection and customer service.
The mobile search user interface (UI) is the entry point to efficient navigation, on and off-portal content and many other service options. We cover key technologies including WAP (browser), Java applications, Brew and I-mode. Users can personalise their device screen by actively choosing from different skins and menu icons which are available online.
We also provide passive personalisation which is seamless for the user. As we are tracking the usage within the device we optimize the UI according to the users’ activity. Based on sophisticated algorithms we move frequently used menu icons and links forward and less or not at all used ones backward.
Skins and menu icons can also be bundled. For example, for users who find and download a game from a game magazine’s site the skin and menu-icons of the UI can be tailored to the look and feel of the distribution channel partner.
liquid™ Glocal Content Index
Consumers want choice. Our complementary content index comprising local as well as global content helps users find relevant Internet content on their mobile phones. It is a catalogue of structured and unstructured content including premium content, portal content and location based local content. Other mobile specific information merged from multiple content providers is also included. We cover all types of searches such as news, videos, music, games, images, people and businesses.
Our vast content index presents a massive opportunity to present sponsored links around search results and monetize mobile search via advertising revenues.
liquid™ Widgets
Users love to have their favourite content and application right on the screen of their mobile phone. We help users personalise their access to various additional services by providing a vast number of widgets. Widgets are simple stand-alone services and applications such as sport results, football live, bank account information, price comparison, TV guide, jobs, top games, Wikipedia, weather, news and real-estate information, plus many more genres. We develop widgets in-house but they can also be provided by our mobile innovators and any other third party through an open and simple programming interface.
liquid™ Search and Merchandizing Engine
Our mobile search engine uses best-of-breed technology and provides the most relevant results and ranking for each individual user taking into consideration location, content categories, on and off-portal content sources, mobile device displays, as well as user and user group specific behaviour.
Personalisation within the actual search process is key. Based on our analytic recommendation engine we define individual search profiles and use collaborative filtering techniques to leverage the full breadth of available content and to increase the relevancy of results. The better the search results the easier it is for the user to take an action such as purchasing an item. In other words, the recommendation engine is the essential tool for successful merchandising as we have seen it in online commerce.
liquid™ Ad Network
When a user enters a keyword into the mobile search field liquidTM enables portal owners to decide whether to provide content from their own site or to deliver an ordered list of paying advertisers. The liquid Ad Network comprises of a bidding system for advertisers and an ad server – as well as distribution channels towards advertisers. Contextually relevant ads are placed on top of both client and third party content. Ads can be sold on a performance basis (pay-per-click, pay-per-call) or on a TCP basis. Our advertising business services also include editorial reviews, sales billing collection and customer service.
