Media Companies
Your Opportunity
Media companies are the king of content, distribution and consumer reach. But the mobile channel is still to be conquered and there is a huge opportunity in monetizing your assets. More people own a mobile phone than have access to the Internet today. Global mobile search ads and display will be a $5.8 billion market by 2011 (source: Informa).
What We Can Do For You
We understand mobile. We understand search. And we understand your business because we have already made mobile search a success for media companies. Improving user satisfaction and usability, driving traffic, increasing purchases and enabling advertising growth are critical to any mobile search strategy. We help our clients navigate the difficult transitions from strategy through implementation and monetization.
Questions you should ask
- How do we develop a sticky user experience and what drives users to our mobile search site?
- How can we monetize mobile search and what are the options?
- What do advertisers want and how do we measure the ROI for our advertisers?
- What is the difference between mobile search on browsers versus on rich clients on the handset?
- How can we best work with mobile network operators?
