Mobile Network Operators / MVNOs
Your Opportunity
Today there are over 2.2 Billion mobile phone users worldwide. More people have access to a mobile device than to a PC. As mobile Internet usage is growing we believe that it will become the dominant Internet platform of the future. As of April 2006, an estimated 28% of mobile users had accessed the Internet from their mobile phones, up from 25% in late 2004.
Mobile subscribers will generate significant mobile search traffic, creating a tremendous revenue opportunity through search marketing models which today are the fastest growing advertising type online. Global search revenues are projected to generate $5.5 billion in 2005 and $11 billion by 2008 (source: Piper Jaffray). Mobile search ads and displays will be a $5.8 billion market by 2011 (source: Informa).
What We Can Do For You
Mobile network operators are at the brink of an enormous opportunity to monetise their media network through mobile search. The battle for supremacy in the wireless world is sure to be as tough as the ongoing war for Internet search dominance. We believe that mobile network operators can participate in this value chain if they manage to control the search process and its monetisation.
We give clients full control over the search process. They define the search engine rules and determine what and how their users find. We also provide an advertising suit that allows clients to directly monetise on search traffic.
Questions you should ask
- How do we develop a sticky user experience and what drives users to our mobile search site?
- How do we control monetization of our mobile search traffic?
- What do advertisers want and how do we measure the ROI for our advertisers?
- What is the difference between mobile search on browsers versus on rich clients on the handset?
- How to we make our mobile search application available on as many phones as possible?
