On the heels of its re-branding World Directories, a leading local search and advertising company operating across seven countries is poised to shake up the mobile search space with new ideas, new business models and new content offerings. Convinced local mobile search should give users more than wireless access to local listings and directions, World Directories is pushing the boundaries to deliver users easy access to a relevant mix of mobile content including news, sports, and entertainment such as images, wallpapers and ringtones. But it’s not just about offering a breadth of content; it’s about providing users a superior wireless application. To deliver on this vision World Directories has partnered with mobilePeople. Read more…
Local mobile search, which already accounts for some 20 percent of all search queries on the Mobile Internet, is gaining serious traction as consumers gravitate to services that meet their need for immediate information on-the-fly. Yell.com, a leading search engine providing local information services and directions,has taken local search services to the next level. Its two new mobile services, a dual application and browser-based approach developed by mobilePeople, enable users to do much more than search Yell.com’s directory of over 2 million business names, addresses, and telephone numbers free of charge. Read more…
Can media companies become mobile Web destinations in their own right and successfully compete with major search engines for a bigger slice of the advertising pie? It’s a strategy that paid dividends for Schibsted Søk, a Norwegian publishing company and mobilePeople customer that has made the transition from newspaper firm to Web 2.0 mobile search and digital media giant. The company, which chalked up €1.2 billion sales in 2005, reports digital content sales accounted for a whopping 35% of operating profits. Read more…
